In the current digital age, it is essential for all businesses (and some individuals and public figures) to have an online presence, consisting of a website and a few social media channels. A website is a very important aspect of a brand’s identity and it is an imperative part of a brand’s marketing strategy.

If you don’t have a website for your business then now would be the time to start one. You might be wondering: “should I design my own website, or should I hire a digital designer?”

The short answer is this: it is up to you.

You can create your own website and there are a number of resources – software, templates and help guides – that help you to do so. If you have a creative flair and you possess technical skills (including basic knowledge of HTML and CSS, as well as a grounding in search engine optimisation and what is required to get your website high in the search engine results pages) then designing your own website yourself is definitely an option.

Most people will need a helping hand, though.

If you don’t have a natural flair for creativity and design and if you don’t have technical skills, then it is worth considering hiring a web designer for your website. This is highly beneficial because you can put forward your ideas for how you would like your website to look and a web designer can create the website in accordance with your brief, ideas and needs, in such a way that best represents your company. Plus, you’d be putting the task into the hands of an expert and it takes the stress away from you.

Using a creative design agency such as Bob is the best way forward for creating the perfect website for your brand.

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