Have you just launched a new business, but not yet set up those all-important social media sites? This key form of marketing plays a pivotal role in how you communicate information direct to your consumers, which in this digital age, could prove pivotal to the success of your venture. Our branding service will give you the strongest foundations with which to work, by creating a brand identity that resonates with your users and consumers, though maintaining this through effective use of social media channels is vital. Luckily for you, we have created a simple list of key do’s and don’ts to follow, to ensure that you can make the most of your social media marketing.
Use hashtags and links
Hashtags can help the user find your brand faster and establish your brand voice. You could also include links to further information such as your website to provide more content.
Follow Relevant Pages
By following other pages that are relevant to your business, you will render your page more connected and easier for a potential client to find. You could also use it as a cheeky way to check out the competition!
Apply Visual Identity
If you have visual guidelines set up regarding the branding of your company, try to ensure that these are consistent throughout the page. Otherwise, you can risk the page looking messy and unorganised – a poor reflection of your business.
Respond to Comments
Engage with your followers and create conversations. If they make a comment, reply as soon as possible, as this will help to build a strong online relationship between your company and potential clients.
Take a chance and be original with your posts and show your personality. Help people see what makes you different from the competition – stand out and prove why people should choose you.
Be a Spammer
No one likes spam – where the internet or food is concerned! If you are continually posting the same information over and over again, or inundating your followers, you could become an annoyance and could lose some of the followers you’ve worked so hard to attract.
Negativity breeds negativity! Demonstrating any form of negativity on your page won’t bode well for your success and you will end up driving potential clients away.
Use Personal Images
Your followers are not interested in a picture of you and your business’s new kitchen or holiday abroad, unless it is completely relevant to your business needs and what you are trying to promote. If you are going to do this, make sure it is very occasionally.
Neglect the page
Use your social media! If you’re going to set up social media pages, you have to be consistent and have a plan or schedule. Use Hootsuite to schedule posts in advance if you know you’re not going to have time down the line. You have to use the accounts regularly to make them most effective, or your followers will lose interest and look for other pages in your sector.
Like your own post
Ok, so you like your own post, but don’t actually ‘like’ or ‘favourite’ your own content. Instead, encourage your employees to share and like the posts on the page.