The headboard workshop is a new concept in online purchasing for quality headboards and other bedroom furniture set up by key players in the rise of Sofa Workshop. The brief was to create an endearing, quirky brand that would reflect and engage with the key market of over 30’s females. The final brand reflected the essence of the product through the use of a ‘counting sheep’ device combined with playful handwritten typography to lend it a rustic and approachable feel. Working in partnership with the Headboard Workshop’s own development team we’ve subsequently created designs for an e-commerce platform and will soon be working on press advertising to promote the new product range in various magazines alongside some printed materials like a brochure and swatch pack that will be available for customers to request via the new website to help with the purchase decision making process. Check out the new site and branding at www.theheadboardworkshop.co.uk