Photo: Yutaka Seki

Today, consumers are spoilt for choice and sometimes it can be hard to distinguish one brand from another. The influence a celebrity can have on generating brand awareness plays a pivotal role in ensuring the success of a campaign. Here is how a celebrity endorsement could increase your brand recognition, ensuring your product or service successfully stands out from the crowd.


Celebrity Culture

Social media stardom is on the rise; many celebrities have strongly established themselves as a valuable brand, just through the simple use of platforms such as Snapchat or Instagram. In today’s completely connected world, it is hard for us to not be continually made aware of what they are doing in their everyday lives – and fans take note of this. You can harness this power of celebrities on social media, to create an effective bond with your target market.

Targeting New Customers

A great way of reaching new customers can be by asking a celebrity to either become your brand ambassador or promote your product. You may find you already have an established customer base, but you are struggling to expand into new markets. If you utilise a celebrity for your promotion that attracts a different demographic, it could open up a new market for the brand, that was otherwise hard to attain.

Social Media Influencers

As well as celebrity endorsements, targeting the key individuals and influencers in your industry can also be a smart move. For example, you could research established bloggers or vloggers, who are deemed as reputable speakers within your target market. For instance, the popular make up blogger, Zoella. Many make up brands have used her online presence, to portray their product in a very real and trusted viewpoint. By finding the right influencer within your industry, who your consumers will listen to, could increase brand awareness and enhance their overall experience.

The Inner workings

When promoting a product or service, understanding the value of celebrity endorsements when it comes to boosting brand awareness, can be crucial to your campaign plan. An example of a brand who has effectively accomplished this is Tangle Teezer. Once known for its unsuccessful Dragons Den bid, the brand now boasts sales of £30m in 70 international markets. They place their growth and achievements on the influence of celebrities promoting their products on social media. This just shows the importance of how you could bolster your brand through celebrity word of mouth recommendations.