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The World’s First Tasteable Print Ad

To get more people to try its new orange-flavored soft drink, Fanta has created the “world’s first tastable print ad”.

Infused with the company’s “super-secret formula”, this edible and ‘tasty’ paper ad encourages readers to literally tear the page off and share the taste with their friends, allowing Fanta to distribute samples to the masses without providing the actual product.

Watch the video at Design Taxi