As the digital market continues to grow, many businesses find it more and more difficult to stand out from the crowd and excel against their competitors. The digital marketing sphere and digital branding are always evolving and changing, and for companies to get the most from their online platforms, it is vital they also evolve as an online business with the following trends. What web design trends should be adopted in 2017 that could help your business stand out from the crowd?
Some companies already have a website that is responsive to mobile users, and it is a vital design aspect for any business. More people than ever are using mobile devices to browse online and it is vital that your business can deliver core services and offer an efficient experience on all devices. As such, being mobile ready in 2017 is not just important, it is essential.
A look that was arguably popularised by sites such as Pinterest, a ‘card’ layout is proving exceptionally popular with online users. A card layout offers simplicity, flexibility and an ease of use, while grid layouts often make the information more accessible and enticing and can be more informative and appealing. While the traditional list view may be a thing of the past, an overhaul of your website to a different layout could be a step forward in 2017.
Unique images and 360
A number of businesses offer stock images for their customers, allowing appropriate images to be used for a number of varying fields. Many studies have found that users respond better to unique and artistic images rather than stock images. Storytelling has become a much larger part of content marketing, and it is important that, just like your content, your images are unique. The development of 360 photography and the growth in the space in the last year has also made many businesses adopt such a trend. As such, it could be exceptionally useful for companies to adapt to the growing space and offer 360 pictures both on their site, and as part of their online campaigns.
For more information about rebranding your website or for information on web design trends and tips, contact our team today using our online contact form.