There has never been a more exciting time in the field of website design! Thanks to emerging technologies and the fact that we can do almost literally everything online, the web has never looked better. If you are thinking of launching a new site, or simply just updating your site, these styles might just offer you the design inspiration you need.
First born from social sites like Facebook, Twitter and Pinterest, the influence of the card design pattern has now spread across multiple industries. This is attributed to the rise of smartphones, as the modular layout is perfect for small screen viewing. The design is considerably useful, if you wish to organize all information about a single topic into one place.
By stripping away distractions, the minimalist style design effectively keeps the focus on your content. Negative space is the main ingredient – it’s what makes the style easy to read and visually comprehensive. The popular aesthetic of minimalism is championed by the Apple website, and the simplicity of the site further communicates the elegant, expensive nature of the brand’s values.
Flat design is one of the most influential trends in web design – it can be considered as the safe option when redesigning your site. In the past, the popularity of the style prompted the swift re-design of many established brand logos, like Google, which have been iconic and unchanged since the early stages of the internet.
We are currently in the golden age of typography – thanks to better resolutions, faster internet speeds, and the convenience of new web type tools (Adobe Typekit, Google Fonts, etc). The primary purpose for typography on websites is readability and legality. However, if you wish to add a sense of drama to your site, using a bold or eccentric font could be just the trick. Check out the Chase the Line campaign by Peugeot, to view dramatic typography in action.
If you want to help distinguish content for your reader, different hues and gradients should be applied to your site design. The use of vibrant colours can also have the added benefit of being visually stimulating, especially if you have a very minimal site. In a previous post, we have discussed how different colours elicit different emotions, so take careful consideration of which reaction you wish to tap into.