In today’s digital world, where the internet is inescapable, marketplaces are getting more and more crowded. It is in these instances where a brand really comes into its own. There are several reasons why branding is important, especially where consumers are concerned. The three top reasons for this are as follows:
1. Consumers relate brands to businesses
For consumers, your branding represents the human side of your business, the side that they can relate to and form an emotional connection with. It is this connection that will ultimately drive brand loyalty, customer retention and, in the end, more conversions.
2. Brand identities appeal visually
As people, we cannot escape our magpie tendencies; the human mind is naturally drawn towards the shiny and exciting. In the same way, brand identities – especially when it comes to products overloaded on shopping shelves – allow products to speak for themselves. By utilising clever graphic design, brands can ensure that theirs is the first choice in their consumer’s mind. You want your business to stand out so that consumers are drawn towards you; this can be achieved through dynamic website design, digital design, packaging and all other marketing collateral.
3. Brands today are a lifestyle choice
People are pruning and altering their spending and consumer habits to align their lives with the lifestyle they covet. Channels such as Instagram and Pinterest are giving consumers spaces where they can share a snapshot of their lives, editing it to match the lifestyle that they want others to believe they have. It’s an interesting phenomenon that has taken hold, but one that businesses need to recognise. Consumers are becoming more conscious of what their branded products represent; their values, morals, aspirations and company history. In the same way, brands today – from the off – need to mould their branded story completely around their target audience’s hopes, aspirations and ethical considerations. No longer is branding just about pretty colours and catchy straplines!
So there you have it, three reasons why branding is important to consumers. Here at Bob in Bristol, a graphic design agency, we deal with a range of services, such as branding, brand strategies, brand marketing, brand identity, brand development and more. If you would like any more information on any of these, or to see how we can help you, please get in touch. We’d love to discuss how our offering can help your offering!