Blog, Graphic Design

Why print marketing is just as important in the digital age

With expertise as print designers, here at Bob we understand and acknowledge the benefit of having a print campaign running alongside any digital marketing efforts. There are many benefits to this in an online age – and many traditional marketing techniques that still ring true today and provide a positive impact for any business – large or small. In this blog post we will explore some of these and look at the impact print can have to both your business and the consumers you are targeting.

Immediacy

Print makes an impact straight away – it is put in front of the consumer and is viewed instantly without distraction or influence from other stimulus. It can also put forward a call to action much more succinctly, and if it’s in print it’s unlikely people will miss it, even if they don’t stop to linger.

Cuts Through the Noise

It’s no secret that there is a lot of noise to contend with in the digital age. Online marketing campaigns form a large part of what many digital agencies do, including us, but it also makes sense to take a step back and understand the importance of finding an avenue to pursue that sets yourself apart and takes your business away from the noise. There is a plethora of online information out there – but marketing materials in print can help to cut through this.

Impact

Internet advertising is everywhere. From annoying pop up banners to the videos that you’re shown before watching most YouTube videos, humans are by instinct very selective about what they take in and in many studies it has been proven that our attention span online is very poor. With so much information to take in – we end up taking in nothing – and a print advert or printed marketing material can cut through this and make you digest the information that’s given. Often, print marketing

What it Says

Having a good printed material portfolio reflects well on your business. It shows that you think about a range of different customers, what they like and that you care about how you present yourself and how you look to the outside world.

The Way it Looks

There is a desire amongst many people, including many marketers, to remove themselves from all things digital and reconnect with a craft and a visual look and feel that is based in the ‘old world.’ Print reconnects us with that – there’s something satisfying about having something tactile in your hands – and if you make something desirable and attractive, it is going to be noticed and have a knock on effect to your business.

Brand Development

A brand can only develop so far in a digital space – it’s important to bear in mind the real localities and communities around you – and consider developing a printed ‘brand’ and ‘image’ that can circulate around these communities and get your name out there. This is a good way to stand out from the crowd – and if the design is right – you’ll be remembered for far longer than any ad-hoc online marketing activity.

It’s important to ensure you are running a printed marketing campaign alongside an online one – making your brand stand out, showing you care about the messages you send and introducing a creative, bespoke brand message that appeals to your target audience. If you would like any more information about this or how to create the right kind of print marketing for your company, contact us today for more information.