Branding

Why website design matters

Most businesses have websites these days, but there are still many who haven’t quite achieved the results they might like and quite often, this can be down to the design of the website. A strong SEO strategy is imperative for a website, but the design and layout are also extremely important. If your design is off-putting, your potential customers will quickly exit and try somewhere else. However, if they love the design and enjoy using your website, it really could make the difference between getting a sale or not. These are some reasons why website design matters and how to get it right.

Aesthetically Pleasing

We all like to look at nice things and this is even true of any websites we visit. If your website design is professional, current and looks good, you are more likely to encourage visitors to become paying customers. However, if it looks dated and shows a lack of effort, it will reflect badly on your brand and will be likely to turn customers away.

Easy Navigation

The website design is not just about what it looks like, but also how easy it is to navigate around. No one wants to be searching for hours trying to find what they are looking for; your website should be simple and easy to use. The simpler the better, and this means the design should have plenty of options for the visitor to reach the pages they are looking for.

Clear and Concise

You don’t want your visitors to be confused about what your website is about, especially if you are using it for business purposes. It should be clear and concise, with no spelling errors. Believe it or not, the slightest spelling error could turn your visitors away, as it looks careless and is a bad representation of you and your brand.

The Branding

An important element of a great website design is conveying your brand and this will come down to the content you use. If your website is for business purposes, think about what message you are trying to convey. Do you want your brand to come across as cheeky and playful or do you want it to seem authoritative and serious? Your website design should ensure your visitors have no doubt as to what your brand is about.

If you want to improve your website design or find out more about getting it right, get in touch with us today!

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